Privacy Policy
Effective date: 1 April 2026 ◆ Last updated: 1 April 2026
This policy explains how Lionelle Safari collects, uses, and protects your personal data when you visit this website or submit an inquiry. We are committed to your privacy and comply with the EU General Data Protection Regulation (GDPR), the UK Data Protection Act 2018 and UK GDPR, and the Belgian Act of 30 July 2018 on the protection of natural persons with regard to the processing of personal data.
1. Who We Are
The Lionelle Safari brand, website, and social media presence are owned and operated by Simon Group, a sole proprietorship registered in Belgium under enterprise number 1036.355.522, with business address at Motte 8, 1780 Wemmel, Belgium.
Simon Group operates Lionelle Safari in a brand and lead generation capacity. This website exists to inform prospective travelers, present Lionelle Safari trips, and connect interested visitors with our travel partner. Simon Group does not process bookings, handle payments, or manage trip operations. Those activities are handled exclusively by Barrhead Travel, an independent and separately registered UK travel company operating under its own terms and privacy policy.
For all data protection matters relating to this website, the responsible data controller is Simon Group as described above. You can contact us at any time at [email protected].
2. What Personal Data We Collect
When you submit an inquiry through our website contact form, we collect the following personal data:
- Full name
- Email address
- Phone number
- The content of your message or inquiry details
We may also collect standard technical data automatically when you visit our website, including your IP address, browser type, device type, pages visited, and time of visit. This is collected through cookies and server logs (see Section 8 on cookies).
3. Why We Collect Your Data and Our Legal Basis
Simon Group uses the data collected on this website solely for brand and lead generation purposes. We do not process bookings or payments.
| Purpose | Legal Basis (GDPR Art. 6) |
|---|---|
| To respond to your inquiry and provide information about Lionelle Safari trips | Legitimate interests (Art. 6(1)(f)) or pre-contractual steps at your request (Art. 6(1)(b)) |
| To pass your expressed interest to our travel services partner so they can follow up on a booking | Consent (Art. 6(1)(a)) — we will ask for your explicit agreement before sharing your details |
| To send marketing communications about Lionelle Safari trips and news | Consent (Art. 6(1)(a)) — you must opt in explicitly |
| To comply with legal obligations (e.g. Belgian accounting and tax records) | Legal obligation (Art. 6(1)(c)) |
| To improve our website and user experience through analytics | Legitimate interests (Art. 6(1)(f)) subject to cookie consent |
We will never sell, rent, or share your personal data with third parties for their own marketing purposes.
4. Who We Share Your Data With
We may share your personal data with the following categories of recipients, only to the extent necessary:
- Our travel services partner — if you express interest in booking a trip, and you give us your explicit consent, we will pass your contact details to our travel services partner. This partner handles all itinerary design, trip inquiries, and booking processing on behalf of Lionelle Safari. They act as an independent data controller for that stage of the process.
- Barrhead Travel — our travel services partner processes bookings through the Barrhead Travel booking system. Barrhead Travel is a registered UK travel company and acts as an independent data controller for payment processing and trip fulfilment.
- Email and CRM service providers — we use third-party tools to manage email communication and inquiries. These providers act as data processors on our behalf and are bound by data processing agreements.
- Website hosting and analytics providers — our website host and any analytics tools we use may process technical data in the course of providing their services.
- Legal and regulatory authorities — where required by law or a lawful request from a competent authority in Belgium, the UK, or another jurisdiction.
All third-party processors acting on our behalf are required to process your data only as instructed by us and in accordance with applicable data protection law.
Note on our business structure: Our travel services partner is currently operating as a self-employed individual and will shortly be incorporated as a limited company. When that incorporation takes place, a formal data sharing agreement will be put in place between Simon Group and the new entity. This document will be updated accordingly.
5. International Transfers
Your personal data is primarily stored and processed within the European Economic Area (EEA) and the United Kingdom. Where we use service providers located outside these areas, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission, or reliance on adequacy decisions where applicable.
South Africa, where some of our operations take place, is not currently deemed adequate by the EU Commission. Where data is transferred to South Africa for operational purposes, we rely on standard contractual clauses or other appropriate safeguards as required by GDPR Article 46.
6. How Long We Keep Your Data
Because Simon Group operates in a brand and lead generation capacity only, we do not retain booking or payment data. That data is held by Barrhead Travel under their own retention policy.
| Data Type | Retention Period |
|---|---|
| Inquiry form submissions | 12 months from the date of submission, unless you request earlier deletion |
| Marketing communication consent records | Until you withdraw consent, plus a reasonable period for compliance recordkeeping |
| Belgian accounting and tax records (where applicable) | 7 years, in line with Belgian statutory obligations |
| Website technical / analytics data | As defined by the applicable cookie/analytics tool settings (typically 13–26 months) |
7. Your Rights Under GDPR and UK GDPR
You have the following rights in relation to your personal data. These apply under both EU GDPR and UK GDPR:
| Right | What It Means |
|---|---|
| Right of Access | You can request a copy of the personal data we hold about you. |
| Right to Rectification | You can ask us to correct inaccurate or incomplete data. |
| Right to Erasure | You can ask us to delete your data where there is no compelling reason to continue processing it. |
| Right to Restrict Processing | You can ask us to limit how we use your data in certain circumstances. |
| Right to Data Portability | You can ask us to provide your data in a structured, commonly used format. |
| Right to Object | You can object to processing based on legitimate interests, including for direct marketing. |
| Right to Withdraw Consent | Where processing is based on consent, you can withdraw it at any time without affecting prior processing. |
| Right to Complain | You can lodge a complaint with a supervisory authority at any time. |
To exercise any of these rights, contact us at [email protected]. We will respond within one month of receiving your request. We may need to verify your identity before acting on your request.
EU residents may lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit / Autorité de protection des données): www.dataprotectionauthority.be.
UK residents may lodge a complaint with the UK Information Commissioner's Office (ICO): www.ico.org.uk.
8. Cookies
Our website uses cookies. Cookies are small text files stored on your device that help us understand how visitors use our site. We use the following categories:
| Category | Purpose | Consent Required? |
|---|---|---|
| Strictly necessary | Required for the website to function (e.g. form session handling) | No |
| Analytics / performance | Help us understand how visitors interact with our site (e.g. Google Analytics or similar) | Yes |
| Marketing / tracking | Used to show relevant advertising or measure campaign performance | Yes |
When you first visit our website, we will ask for your cookie preferences via a consent banner. You can change your preferences at any time by clicking the Cookie Settings link in the website footer.
9. How We Protect Your Data
We take reasonable technical and organisational measures to protect your personal data against accidental loss, unauthorised access, disclosure, alteration, or destruction. These measures include:
- HTTPS encryption across the entire website
- Access controls limiting who within our team can view inquiry data
- Use of reputable third-party services with their own security certifications
- Regular review of our data handling practices
No method of transmission over the internet is completely secure. While we do everything we reasonably can to protect your data, we cannot guarantee absolute security.
10. Children
Our website and services are intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 16. If you believe we have inadvertently collected data from a minor, please contact us immediately so we can delete it.
11. Links to Other Websites
Our website may contain links to third-party websites, including Barrhead Travel. Once you leave our site, this privacy policy no longer applies. We encourage you to review the privacy policies of any site you visit.
12. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically.
13. Contact Us
Simon Group
Sole proprietorship, registered in Belgium
Motte 8, 1780 Wemmel, Belgium
Email: [email protected]
Website: www.lionellesafari.com
If you have any questions about this privacy policy, how we handle your data, or wish to exercise your rights, please email us. We aim to respond to all requests within five working days.
Lionelle Safari is a brand owned and operated by Simon Group, a sole proprietorship registered in Belgium. This policy was last reviewed 1 April 2026. The authoritative version of this policy is the English language version.